Oye AKD Of 360nobs Wins Big At The 2018 Marketing Edge Awards
“Last week Friday, I was so elated to have won the Digital Entertainment Innovator of the Year award in #Marketingedge’s 2018 awards,” says Oye Akideinde, a co-founder of 360nobs, after receiving the award.
Mr Akideinde, who also doubles as the Regional Director, West Africa at Transsnet Music Limited (Boomplay Music), added: “The award meant so much to me and was definitely larger than me. I couldn’t have won it without the support of my family, colleagues, friends and industry stakeholders.”
“The moment was about visibility and about representation. What and who is seen in the media defines our perception of Nigeria and the world around us. My aim has always been to impact humanity positively through innovation and ensure that Nigeria stops being seen as a consumer but as an innovator. Innovation is one of the strongest agents that help move a nation and humanity ahead.”
“It got me thinking about how we can position Nigeria and Africa firmly on the Global innovation map. Most innovations that work so well in other continents never seem to be suited to solving Africa’s problems – from poverty to corruption to poor infrastructure. Our best hope really lies within us – the African innovators. I have seen a lot of indigenous innovations perform better than their Western offerings. The answer is simple – Our understanding of the local market and the problem help us to innovate better solutions – at a cheaper cost too. We simply need help from big corporations and investors to fund our initiatives and executions. Thankfully, knowledge in tech advancements, lower costs of tech and data penetration have helped to overcome some of our financial MVP needs and understand how to deliver low-cost solutions.”
“Africa is seen as the last untapped market for opportunities. I simply urge us to not just tap these opportunities but to innovate what can improve our well-being and solve our “quick-sand” problems. Once we achieve these, the opportunities will be endless in Africa in all sectors from Fintech to Entertainment to Tech to Agriculture to Education. Then can we start being true entrepreneurs who identify the opportunities in great innovations and create more opportunities, add values and keep the value improving over a period of time.”
“Let’s start actualising our light bulbs everyone.”
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